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Thoughts from the Birdbox

Could the future be cubed for the WH Smith brand?

Walking past the window of a scruffy WH Smith store recently, it struck me how the brand has changed over time and what a different ...

Competing to win – who is in your team?

The latest series of The Apprentice reaches a conclusion next week and another £250,000 investment will be decided based on the performance of the best ...

Developing brand loyalty through complaints

TSB
Do you feel reluctant to complain about poor service or shoddy products? Typically, a business will only hear from four per cent of its dissatisfied ...

Events management – what could possibly go wrong?

College Marketing Network FE First Awards
Thoughts from the Birdbox Perhaps this week more than any other, the subject of events management is in the media following the unfortunate happenings at ...

Not all logos are brand new

Coop Logo
Thoughts from the Birdbox I have thinking a lot about branding over the last few months as I worked to develop a brief for my ...