Blog
Could the future be cubed for the WH Smith brand?
Walking past the window of a scruffy WH Smith store recently, it struck me how the brand has changed over time and what a different proposition its brand represents in the 21st century. In the 1970s and 1980s, WH Smith was a premium high street player, trusted alongside Boots as a destination for high quality products…
Read MoreCompeting to win – who is in your team?
The latest series of The Apprentice reaches a conclusion next week and another £250,000 investment will be decided based on the performance of the best team led by the remaining finalists. The long-running BBC franchise has seen 13 series since 2005 and retains its popularity, and high viewing figures, despite some complaints of format fatigue.…
Read MoreDeveloping brand loyalty through complaints
Do you feel reluctant to complain about poor service or shoddy products? Typically, a business will only hear from four per cent of its dissatisfied customers. There are many reasons for this including the British stiff upper lip and our reluctance to make a fuss. Good brands love complaints! The four per cent who get…
Read MoreEvents management – what could possibly go wrong?
Thoughts from the Birdbox Perhaps this week more than any other, the subject of events management is in the media following the unfortunate happenings at the Conservative party conference in Manchester. Prime Minister Theresa May faced a catalogue of hitches during her keynote speech, some of which were preventable. No-one who has been involved in…
Read MoreNot all logos are brand new
Thoughts from the Birdbox I have thinking a lot about branding over the last few months as I worked to develop a brief for my own new business. I wanted a name that reflected my interests and acted as an umbrella for several types of communications services. As a marketer, my interest in brands has…
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