Could the future be cubed for the WH Smith brand?

Walking past the window of a scruffy WH Smith store recently, it struck me how the brand has changed over time and what a different proposition its brand represents in the 21st century. In the 1970s and 1980s, WH Smith was a premium high street player, trusted alongside Boots as a destination for high quality products…

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Events management – what could possibly go wrong?

College Marketing Network FE First Awards

Thoughts from the Birdbox Perhaps this week more than any other, the subject of events management is in the media following the unfortunate happenings at the Conservative party conference in Manchester. Prime Minister Theresa May faced a catalogue of hitches during her keynote speech, some of which were preventable. No-one who has been involved in…

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