Competing to win – who is in your team?

The latest series of The Apprentice reaches a conclusion next week and another £250,000 investment will be decided based on the performance of the best team led by the remaining finalists. The long-running BBC franchise has seen 13 series since 2005 and retains its popularity, and high viewing figures, despite some complaints of format fatigue.…

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Developing brand loyalty through complaints


Do you feel reluctant to complain about poor service or shoddy products? Typically, a business will only hear from four per cent of its dissatisfied customers. There are many reasons for this including the British stiff upper lip and our reluctance to make a fuss.  Good brands love complaints! The four per cent who get…

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